A real estate broker is a person or entity who serves as an intermediary, or middleman between sellers and buyers of real estate, and is the person who initiates or attempts to find property sellers and buyers
In the US housing setting, a real estate broker and his accompanying sales team, assists sellers in promoting and selling their property, usually negotiating for the highest price or rate possible, and under the best terms. It is standard practice in the United States that a person is required to obtain a license first in order to receive compensation or a commission for services rendered as a licensed real estate broker.
Unlicensed real estate activity is considered illegal, but buyers and sellers who act as principals in the sale or purchase of real estate are not required to be licensed. In some states however, lawyers are allowed to handle real estate sales, and are paid fees and commissions without the need to be licensed as brokers or agents.
There are quite a few buyers and sellers who are comfortable doing the work of marketing their home for sale by themselves, as well carrying the weight of the work on the buyer’s side. Unrepresented buyers or sellers do an equal amount of work as agents or licensed brokers.
An unrepresented seller more than often approaches a listing agent for a property they represent. If somehow the home seller convinces the agent to give back the “buyer’s agent share” to him, it is not as if the listing agent is not going to be picking up the slack for the work the seller does not do or is inexperienced in doing at.
The unrepresented seller is at most, directly offering his/her property to a buyer by negotiating deals directly and haggling over the best possible price and payment method. The good thing however with dealing with direct buyers over brokers or agents is that a home owner would not have to cut profits with established brokers agents, and would not find the need to dole over a substantial amount of commission to the agent.
Should a home or property owner decide to sell his asset on his own and not avail the services of a licensed broker, he/she should be ready to prepare all necessary papers describing the property for advertising, pamphlets, open houses, and others. Advertising a property is often the biggest outside expense in listing a property, and a home seller should readily shoulder the expense for this.
In some aspects, holding an open house to show the property would be a rather inexpensive venue for the home seller to show off his property. By being a contact person, the seller should always be available to answer any questions about the property and to schedule showing appointments to prospective buyers.
he real estate market is very good right now and home prices are still rising steadily. Most real estate buyers these days are well educated about the process and have done their research. This is why realtors need to keep up with the times and be able provide clients with the latest information.
More and more people are using and accessing the Internet. The National Association of Realtors contends that 96% of the Americans who would buy houses will access the Internet to find their dream homes. Most realtors do not understand the power of the Internet in generating the sales that they need. They do not realize that the generation of leads through the Internet can significantly increase your sales.
The easier it is for potential buyers to find you and your properties, the more likely it is that you will gain clients. Having an Internet presence will allow your clients, potential clients, or other interested parties, get in touch with you and the information you have to offer anytime.
However, creating your own web site requires some work. There is a lot that goes into it such as design, hosting, search engine marketing and updates. The good websites often require a professional to get it off on the right track and optimized properly. http://www.fixpad.net is a good place to start if you need help with your website.
Having an experienced webmaster will really help. There are several things you need to do in order for your website to be found among the millions of sites out on the web. An experienced webmaster will be able to optimize your site for the search engines and get you listed in the top results for your area. The webmaster will help you with your email newsletters, link strategies, marketing and advertising. It’s a lot of work, but the payoff is great once everything is in place.
Also, it is important to keep your website interesting and full of information. If your website is just an advertisement people won’t stay on your site for long. However, if you provide useful information for your potential clients such as the latest mortgage rates, mls search, home buyer tips, articles and other useful information visitors will stay on your site and come back for more at a later time. Search engines, such as Google, like constantly changing and updated websites and rewared those sites by giving them top search results. Since most people only look at the first page of search results it is important to be there.
Another way to reach potential customers is by blogging. If you want to develop a rapport with your customers, make regular postings about the local real estate market and gain interest from other media outlets or potential customers. You would certainly benefit from starting a blog. Because blogs by nature are considered a source of information rather than a commercial advertisement it makes perfect sense for a realtors to use blogs as a means of establishing a reputation in their market.
A website should be the primary marketing tool for every realtor. Almost everyone who looking for a new home searches the internet first. If you are not there you are missing out on a lot of potential client’s internet first. If you are not there you are missing out on a lot of potential clients.
